- Ericsson Multiscreen Self-Care recognized for superior quality user experience in Tunisiana deployment.
- Speeds subscriber self-management portal creation to attract new users and improves loyalty.
- Ease-of-use increases average revenue per customer and drives sales of value-added services.
Ericsson (NASDAQ:ERIC) today announced that its Multiscreen Self-Care has won an AfricaCom award in the Best Quality User Experience category for its successful implementation with Tunisiana, the largest private telecoms operator in Tunisia. Tunisiana used the service to launch a self-care portal that improved sales and reduced costs. The award was presented at the AfricaCom awards ceremony on November 13, which took place at the annual AfricaCom Conference and Exhibition in Cape Town. The AfricaCom awards celebrate and reward excellence in the African telecoms, media and information communication technology market.
"Supporting a broad range of customer needs, preferences and devices requires a toolset that makes it easy to quickly embrace and capitalize on dynamic market changes," said Mr. Jalel Kamoun, IT Director, Tunisiana."Ericsson Multiscreen Self-Care gives us exactly what we need to better understand and serve our users, target new segments and verticals, personalize offers and open new revenue streams – all without having to invest in new technologies."
Part of Ericsson Service Enablement, Multiscreen Self-Care enables service providers to put the user in full control of their mobile account and services for all devices and online channels. The solution also offers the ability to provide tailored and targeted service offer bundles that can be optimized for each device and user preference.
"A superior user experience is essential for attracting subscribers and keeping them happy," said Mr. Mourad Zamiti, Product and Services Senior Manager, Tunisiana. "Working with Ericsson has enabled us to offer the flexibility and control that our customers demand, keeping subscriber satisfaction high."
"Service providers globally are taking advantage of Ericsson's Multiscreen Self-Care to deliver the best experience across screens, better understand customers, and drive loyalty and sales of value-added service," said Nunzio Mirtillo, Head of Region Mediterranean, Ericsson. "We are proud that this powerful solution has been recognized for leading innovation and the many opportunities it opens for our customers, like Tunisiana."
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Ericsson is a world-leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.
Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers' networks servicing more than 2.5 billion subscriptions.
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