Nicotine Ignorance Killing More People Than Smoking Itself

At the recent Global Nicotine Tobacco Forum (GTNF) in Seoul, South Korea, BAT's global head of business communications, Jonathan Atwood warned that a lack of knowledge and education surrounding tobacco harm reduction was hampering its progress.

He expressed that while more must be done to educate people about the science, smarter regulation and strong enforcement were also needed to ensure that the media could not demonize products like e-cigarettes.

During the summit, a panel session under the title Talking Nicotine: Perception vs. Reality spotlighted the impact of misperception and misinformation are having on the nicotine industry.

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